Sweden’s Top Startup Pitch Competition

Is your startup
Disruptor of the Year?

Pitch Your Startup to
win 100,000 SEK at Innovation Night

Innovation Night - an exciting event bringing together innovators, startups, investors, entrepreneurs, academia, the public sector and many more.

24 September 2025


Is your startup ready
to change the game?

At Innovation Night 2025, Sweden’s most groundbreaking startups compete in a live pitch competition for the title Disruptor of the Year – and a prize of 100,000 SEK
This is your chance to pitch in front a live audience of top investors, entrepreneurs, industry leaders – and gain national attention.

Showcase Your business to Investors
– Join the startup Competition

Many will apply, a few lucky startups will be selected to pitch live in front of the audience and have a chance to reach the final.

Startups that meet the criteria but are not selected to pitch will still get featured on a screen during Innovation Night at the Startup Hub.

From the pitching startups, two finalists will be selected by a jury consisting of experts within entrepreneurship, investments and business development.

The two finalists will pitch again at the Innovation Night grand finale dinner at Saluhallen, where the audience will select the winner – who becomes “Disruptor of the Year” and receives 100 000 SEK. The runner-up receives 25 000 SEK.

Criteria

Calling All Disruptive Startups in Sweden – Enter the Pitch Battle

We’re on the hunt for startups that are:

  • Swedish company – Registered AB based anywhere in Sweden

  • Disruptive – A revolutionary idea that challenges the status quo in an industry

  • Scalable – With strong growth potential

  • Sustainability-driven – Contributing to one or more global sustainability goals

  • Solid founding team – Minimum two people with high ambitions

  • Investor ready – Your startup should be in pre-seed or seed phase

So, what happens next?

August 24

Application Deadline

August 31

Finalists announced

September 17

Pitch coaching provided

September 24

Live pitch competition

Live Startup Pitch Event
– Apply to Compete

🕒Pitch time: 15.00–16.30, September 24
📍Norrlands Nation, Uppsala. The Startup Hub

Format:

  • 5-minute pitch

  • 3 minutes jury feedback

After the pitches, the jury selects two finalists who will pitch again during the evening dinner. The winner is selected live by the audience during the following dinner – see full program here and secure your spot.

Put your startup in the spotlight!

Apply Now: Innovation Night Startup Pitch Competition 2025

Apply here for your innovatiove startup or send it to somebody that should compete with their innovation.

Step 1

Secure your spot and buy your ticket to Innovation Night 2025.

Step 2

Fill out the pitch competition application using the form.

Deadline: August 24

Send in your application, no later than August 24.

Special offer - limited number of hotel rooms

Traveling to Uppsala? Special Hotel Deals for Innovation Night Guests

We’ve reserved 100 hotel rooms in central Uppsala, within walking distance from the venues, exclusively for Innovation Night attendees – available at a reduced rate. First come, first served.

Scandic Uplandia
🔗 www.scandichotels.se
Booking code: BINN240925
Book no later than July 25, 2025
• 70 single rooms available
• Price: SEK 1,384 per night (excl. VAT)

Elite Hotel Academia
🔗 Room booking Innovation Night 2025
Book no later than August 13, 2025
• 30 single rooms available
• Price: SEK 1,866 per night (excl. VAT)

National Startup Challenge 2025 – Are You the Next Big Thing?

At Innovation Night 2025, Sweden’s most groundbreaking startups compete in a live pitch competition for the title Disruptor of the Year – and a prize of 100,000 SEK. The runner-up receives 25 000 SEK.

Connect with new people, discover exciting innovations and be inspired by new insights.
24 September 2025. Uppsala, Sweden


Co-organizers